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2013 IAEM Ex Design – Task 1

Task 1:  Tell Us Your Location

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During disasters the public can provide an incredible service in capturing situation status information and sharing it on social media platforms.  This information is even more helpful when that information is geotagged by the user.  Often users will geotag their posts to prove that that they were on-scene and improve their credibility with their audiences.  This need for credibility is also what helps emergency managers sift truth from rumor.  Encouraging the public to turn on their geolocation features for their device is important in helping emergency managers discern where issues may be evident after a disaster.  As an emergency manager you should know how to operate the geolocation features not only to maintain your privacy when you desire, but to coach your residents on how to access and utilize these features.

Your task:

Turn on the geolocation features on your phone and post information about the conference, your experience, or exhibit hall to as many platforms as you can such as: Twitter, Instagram, Foursquare, Facebook, etc.  Be sure to use the conference hashtag #IAEM13 in all of your posts and the task abbreviated as T1, T2 etc.


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Participate in the other tasks

TASK 1:   https://certcat3.wordpress.com/2013/10/04/iaem13_task1/

TASK 2:  https://certcat3.wordpress.com/2013/10/04/iaem13_task2/

TASK 3: https://certcat3.wordpress.com/2013/10/04/iaem13_task3/

TASK 4: https://certcat3.wordpress.com/2013/10/04/iaem13_task4/

TASK 5: https://certcat3.wordpress.com/2013/10/04/iaem13_task5/

TASK 6:  https://certcat3.wordpress.com/2013/10/04/iaem13_task6/ 

2013 IAEM Ex Design – Task 2

Task 2:  I’m Safe and Well One of the best things we can encourage on social media is for residents to check in with their loved ones and let friends and family know they are ok.  They might state that their house is fine, that they are safe, or that they are checked in at … Continue reading

2013 IAEM Ex Design – Task 3

 Task 3: Read All About It

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Public Information Officers will provide press releases throughout the disaster to keep members of the media and the public informed with developing situations.  Depending upon your organization in the Emergency Operation Center, it may be the Public Information Officer or another assigned individual who will take the press release and disseminate it on social media.  Emergency Managers or EOC staff may be asked to help amplify press releases by finding the release and disseminating it to their own followers using the disaster hashtag.  Additionally, these individuals may be asked to cross-post by disseminating the information on multiple platforms.

Your Task:

Find a press release or official information generated by the conference and amplify that information by sharing with your audiences on a variety of platforms.  Ensure that as you repost, you are careful to include timely, accurate information as some information you find may be old/obsolete based on the timing of the release or current conference information.  Be sure to include the conference tag: #IAEM13 on all of your posts and the task abbreviated as T1, T2 etc.


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Participate in the other tasks

TASK 1:  https://certcat3.wordpress.com/2013/10/04/iaem13_task1/

TASK 2:  https://certcat3.wordpress.com/2013/10/04/iaem13_task2/

TASK 3: https://certcat3.wordpress.com/2013/10/04/iaem13_task3/

TASK 4: https://certcat3.wordpress.com/2013/10/04/iaem13_task4/

TASK 5: https://certcat3.wordpress.com/2013/10/04/iaem13_task5/

TASK 6:  https://certcat3.wordpress.com/2013/10/04/iaem13_task6/

2013 IAEM Ex Design – Task 4

Task 4:  A Lot to Say

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Often during disasters PIOs must communicate large amounts of information swiftly.  Because social media can be limiting in how much can go into one message, you need to be creative in how you deliver that message.  Creativity may span using photographs, video or audio recordings and a link to communicate more information.  It may mean you break up a long message into multiple messages and use an annotation like 1/3 to indicate one of three messages.  Maybe it is a link to a blog, article or website where users can find more information.  Keep in mind a majority of those engaging on social media during a disaster are using a smartphone and therefore any link you send them to, including websites, should be mobile friendly and easy to read.

Your Task

Generate a message about the conference, something great you’ve learned in a session but make sure it is longer than 140 characters.  We encourage you to be as creative as you can and use video, audio, blogs or other ways of sharing information.  Use different ways of communicating a longer message and share that using the conference hashtag #IAEM13 and the task abbreviated as T1, T2 etc.  


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Participate in the other tasks

TASK 1:  https://certcat3.wordpress.com/2013/10/04/iaem13_task1/

TASK 2:  https://certcat3.wordpress.com/2013/10/04/iaem13_task2/

TASK 3: https://certcat3.wordpress.com/2013/10/04/iaem13_task3/

TASK 4: https://certcat3.wordpress.com/2013/10/04/iaem13_task4/

TASK 5: https://certcat3.wordpress.com/2013/10/04/iaem13_task5/

TASK 6:  https://certcat3.wordpress.com/2013/10/04/iaem13_task6/

2013 IAEM ExDesign – Task 5

Task 5:  You’ve got questions, we’ve got answers

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During an incident many people in the community will have questions and they will pose these questions on social media.  A savvy situation status person and/or PIO may evaluate these questions to determine if information is effectively reaching residents and how new press releases might be modified to answer frequently asked questions from the public.  Knowing what questions are being asked also allows the situation status unit to get a glimpse of what needs may still be unmet or unresolved.  When monitoring social media it is often important to set up searches that don’t rely on hashtags, but on keywords.  For finding questions, the question mark is the best search operator.  Script your searches so that the question mark is in quotes and include other keyword, hashtag or geotagged information to filter out the millions of quotes that might exist.

Your Task

Complete boolean searches that include a question mark and the conference hashtag #IAEM13.  Try and provide correct information to people with questions by researching or seeking the appropriate information and replying to their question.  Make sure your reply also includes the conference hashtag #IAEM13 and the task abbreviated as T1, T2 etc.


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Participate in the other tasks

TASK 1:  https://certcat3.wordpress.com/2013/10/04/iaem13_task1/

TASK 2:  https://certcat3.wordpress.com/2013/10/04/iaem13_task2/

TASK 3: https://certcat3.wordpress.com/2013/10/04/iaem13_task3/

TASK 4: https://certcat3.wordpress.com/2013/10/04/iaem13_task4/

TASK 5: https://certcat3.wordpress.com/2013/10/04/iaem13_task5/

TASK 6:  https://certcat3.wordpress.com/2013/10/04/iaem13_task6/

2013 IAEM Ex Design – Task 6

Task 6: For the History Books

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As social media becomes increasingly more popular with emergency management agencies, the need to archive exchanges of information and provide statistics for media and after action purposes becomes more important.  Additionally, during the incident the situation status unit may use social media statistics and analysis as part of their regular briefing cycles.  It is important to learn ways of capturing information and storing it, especially if your agency has a records retention policy and you are required to keep records of social media use.  You may want to keep record of use to support the costs associated with using various social media tools as you seek reimbursement, or document volunteer time in support of your disaster.

Your Task

Do your best to identify social media statistics at this conference.  Use tools and platforms that might show you how many people are using the conference tag #IAEM13, who might be the most active users and communicate the most, who might be the most influential, etc.  Don’t know what social media tools to use to achieve this?  Make sure you network and ask (remember Task 5 was asking questions) don’t forget resources like Google or Bing searches as well.  Communicate your findings and be sure to include a time/date stamp in your post so conference followers can see how the stats change and progress throughout the rest of the conference.  Don’t forget to use the conference tag #IAEM13 and the task abbreviated as T1, T2 etc.


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Participate in the other tasks

TASK 1:   https://certcat3.wordpress.com/2013/10/04/iaem13_task1/

TASK 2:  https://certcat3.wordpress.com/2013/10/04/iaem13_task2/

TASK 3: https://certcat3.wordpress.com/2013/10/04/iaem13_task3/

TASK 4: https://certcat3.wordpress.com/2013/10/04/iaem13_task4/

TASK 5: https://certcat3.wordpress.com/2013/10/04/iaem13_task5/

TASK 6:  https://certcat3.wordpress.com/2013/10/04/iaem13_task6/

CalCERT Social Media Exercise Archive

During the CalCERT Conference in March 2013 volunteers and coordinators participated in a social media exercise designed to encourage the practice and use of social media.  We wanted participants to know that they could tell loved ones they were safe after a disaster by using social media, as a way of taking notes during the conference, getting to know other volunteers from throughout the state by participating in some of the exercise tasks, and allowing a group of social media volunteers to practice collecting and reviewing this information as they might during an emergency.

Below is a link to the archive of posts made during the conference.  It has a number of resources within the archive and hope that you find this to be a valuable tool.

http://storify.com/MJFlynn001/california-cert-conference-2013

Prior to the conference Kim Stephens wrote this article on the social media exercise.

http://idisaster.wordpress.com/2013/02/19/anaheim-cert-plays-a-social-game/

After Action Report on Lessons Learned Information Sharing (LLIS)

https://www.llis.dhs.gov/content/california-volunteer-cert-conference-social-media-exercise-after-action-report

Social Media in Emergency Management – Using Conferences as Safe Exercise Opportunities

https://www.llis.dhs.gov/content/social-media-emergency-management-using-conferences-safe-exercise-opportunities?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer4c358&utm_medium=twitter